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From NYC Leap To PR Discovery
- Sarah Brooks moved to New York with savings and no job and discovered PR after a chance gym conversation.
- She transitioned from TV to fashion/beauty PR and found product PR matched her skills and love of storytelling.
Launching Covet From San Diego
- Sarah returned west and launched Covet PR in fall 2014 after working on product launches like Suja Juice.
- One client grew into many as niche focus and word-of-mouth expanded the agency rapidly.
Power Of A Narrow Niche
- Niching to wellness CPG gave Covet distinct market positioning and organic growth.
- Specialization attracted clients seeking experts rather than generalist agencies.