Kovett's Strong Founder Story

I love that I love that your daughter really inspires that and kind of drives that. Yeah so I think you know there's brands that have started because a bunch of rich white men got together and said there's an opportunity in this space let's go raise $200 million but then one year later brand pops up at Whole Foods. Those are the brands that we focus on at Kovett. If you look at our roster from beauty brands like Karpari and Fing Brody to food brands like Bonza and Cali Flower to beverage brands like Koya all these brands did not start just because someone had money and was bored they started because these founders had an itch if they wanted to