The Importance of Persistence in Social Media

I love that you literally have a program for that within covet I mean I think that's so awesome and I'm sure your staff really probably enjoys it as well. Getting out in San Diego and doing those things is something that we especially too we really want to tap into. Stay authentic: If you follow your heart if you don't give in, persistence is the most important thing. It's hard to fake it; brands can fake it to a certain point but at the end of the day you really have to be real to have lasting power absolutely.