Marketing Against The Grain Predicting The Future Of Marketing With AI Copilots (#196)
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Feb 1, 2024 Explore the future of marketing as AI copilots like ChatGPT reshape strategies. Discover how personalization engines will change the game and challenge traditional search engines. Delve into the importance of storytelling, inspired by insights from Morgan Housel, and its role in effective marketing. Learn about navigating AI poisoning and the evolving landscape of content marketing, highlighting emotional engagement and the need for specialized creators. Embrace the balance between data-driven tactics and the timeless craft of marketing.
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AI Disruption of Search
- Google is hesitant to fully integrate AI features into search because it might disrupt their AdWords revenue model.
- The widespread adoption of AI co-pilots like ChatGPT forced Google to reconsider this strategy.
Co-pilot Monetization
- Prepare for co-pilot monetization through ads, similar to the Netflix model with subscriptions and ads.
- Marketers will primarily compete on ad pricing within the co-pilot experience.
AI-Led Affiliate Marketing
- Kipp Bodnar suggests the future of advertising within co-pilots resembles AI-led affiliate marketing.
- AI acts as the affiliate, running campaigns in real-time, creating a bidding war among brands.