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Marketing Against The Grain
Predicting The Future Of Marketing With AI Copilots (#196)
Feb 1, 2024
37:37
Snipd AI
Explore the future of marketing with AI copilots, including monetizing them through ads and the integration into marketing strategies. Learn about the importance of different media channels and storytelling in content creation. Discover how AI will revolutionize data analysis skills in marketing and the changing skill sets of marketers.
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Quick takeaways
- GPT-5 will revolutionize marketing by offering AI co-pilots that create new marketing segments and enable targeted campaigns.
- Marketers will need to adapt to a future without search engines by monetizing co-pilot experiences and competing on budget and ad optimization.
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The Future Impact of GPT-5 on Marketing
GPT-5 is set to revolutionize marketing within the next 12 months. With the launch of GPT-5, marketers will witness a transformation in their strategies. One major change will be the monetization of co-pilots, which offer AI assistance to customers. These co-pilots, such as Microsoft co-pilot and Chat GPT, will create brand-new segments for marketing. Marketers will also have their own personalization engines powered by AI, enabling targeted campaigns and successful marketing in this era.
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