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Predicting The Future Of Marketing With AI Copilots (#196)

Marketing Against The Grain

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The Evolving Landscape of Marketing in an AI-Driven Future

This chapter explores how the role of marketers is transforming due to advancements in AI and data analysis. It highlights the balance between data-driven strategies and the creative elements of marketing, emphasizing that while AI may enhance skills, it cannot replace the core craft of marketing.

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