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Predicting The Future Of Marketing With AI Copilots (#196)

Marketing Against The Grain

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The Future of Content Marketing and Emotional Engagement

This chapter explores the changing landscape of content marketing, emphasizing the need for organizations to adapt their strategies by hiring specialized creators and utilizing innovative freemium tools. It highlights the role of AI in enhancing personalized customer journeys and the potential for marketers to focus on leadership amidst evolving technology. Additionally, the chapter discusses the concept of emotional targeting and the importance of effectively analyzing emotional cues to engage audiences more profoundly.

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