This Week in Startups Apple privacy updates cost social media giants $10B + BetterBrand’s Aimee Yang | E1316
Nov 1, 2021
Aimee Yang, CEO and founder of BetterBrand, discusses her journey to create low-carb bagels that aim to redefine how we enjoy traditional foods. She shares insights on bringing the Better Bagel to market and the significant investment and consumer education necessary for healthier options. The conversation also touches on the impact of Apple’s privacy policies on social media giants, revealing how they’ve reshaped advertising strategies and affected revenue streams. Aimee’s passion for innovation and healthier lifestyles shines through in this engaging dialogue.
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Apple's Privacy Impact
- Apple's privacy changes are impacting social media giants' ad revenue.
- The changes make it harder to target ads, increasing costs and decreasing efficiency.
Google's Resilience to Privacy Changes
- Google is less affected by Apple's privacy changes than Facebook, Twitter, Snapchat, and YouTube.
- Google's reliance on keywords, rather than tracking, makes its ads more resilient.
Offer Paid, Ad-Free Options
- Offer paid versions of services to give users options regarding privacy and ads.
- Communicate options simply and honestly to avoid regulation and increase user trust.