Apple privacy updates cost social media giants $10B + BetterBrand’s Aimee Yang | E1316
This Week in Startups
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Impact of Apple's Privacy Update on Digital Advertising
This chapter explores the financial repercussions of Apple's iOS 14.5 privacy update, which resulted in a collective loss of $10 billion for major social media platforms. It highlights how app tracking transparency has altered advertising strategies, leading to higher costs and changing dynamics in digital marketing.
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