Apple privacy updates cost social media giants $10B + BetterBrand’s Aimee Yang | E1316
This Week in Startups
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The Impact of Apple Privacy Updates on Social Media Advertising
This chapter explores how Apple's privacy updates are affecting social media companies, particularly Snapchat's revenue loss due to tracking dependencies. It also examines Twitter's shift towards contextual advertising and the rising consumer demand for privacy and ad-free experiences.
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