Matters of Experience cover image

Matters of Experience

Creativity and Courage with Murilo Melo

Mar 5, 2025
Murilo Melo, the Global Head of Design at GUT, shares his expertise in branding and impactful design. He discusses how creativity and courage redefine the future of design, emphasizing the importance of authenticity in brand experiences. Murilo explores the challenges of adapting design to rapid technological changes and highlights a project that boosted community and self-esteem for Black students. He also dives into the evolving nature of design awards and the exciting innovations in music marketing, showcasing the dynamic interplay between creativity and strategy.
26:34

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Designers today are evolving into problem definers, emphasizing the importance of trust, dialogue, and bold decision-making in their creative processes.
  • Embracing authenticity and community engagement in branding fosters deeper emotional connections, making campaigns resonate on both personal and global levels.

Deep dives

Designing for Iconic Brands

Creating meaningful experiences for iconic brands involves understanding the emotional connection consumers have with them. Designers must balance global brand messaging with local relevance, ensuring that campaigns resonate on a personal level. For instance, a campaign for Hershey's highlighted female artists by cleverly incorporating the words 'her' and 'she' into the brand, fostering community engagement while staying true to the brand's identity. By embracing authenticity and being sensitive to consumer insights, brands can create impactful narratives that foster loyalty and conversation.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode