2min chapter

Matters of Experience cover image

Creativity and Courage with Murilo Melo

Matters of Experience

CHAPTER

Redefining Design Awards in a Changing Landscape

This chapter explores the evolving landscape of design evaluation at the New York Festival Advertising Awards, emphasizing the need for innovative categories like experiential activations. It highlights the dynamic challenges and opportunities within the design community, fostering excitement and learning among professionals.

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