Murilo Melo, the Global Head of Design at GUT, shares his expertise in branding and impactful design. He discusses how creativity and courage redefine the future of design, emphasizing the importance of authenticity in brand experiences. Murilo explores the challenges of adapting design to rapid technological changes and highlights a project that boosted community and self-esteem for Black students. He also dives into the evolving nature of design awards and the exciting innovations in music marketing, showcasing the dynamic interplay between creativity and strategy.