Creativity and Courage with Murilo Melo
Matters of Experience
Designing Authentic Brand Experiences
This chapter focuses on the intricate task of creating meaningful connections between iconic global brands and everyday consumers. It emphasizes the importance of authenticity in branding, illustrated through a successful campaign, and explores the evolving role of designers in shaping creative narratives. Additionally, the discussion highlights the significance of emotional intelligence and bravery in the creative process to foster trust and inspire impactful outcomes.
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