GTM Live

RV134 - The Changing Landscape of B2B Marketing: Buyer Behavior, Trends, and the Role of Marketers

Jan 16, 2024
The podcast discusses the changing landscape of B2B marketing, focusing on buyer behavior trends. It emphasizes the shift in power to buyers, the importance of understanding customers' needs, and the need for marketers to adapt to the evolving buyer journey. The limitations of traditional attribution models and the need for a holistic approach to measuring marketing effectiveness are also discussed.
Ask episode
Chapters
Transcript
Episode notes