

RV134 - The Changing Landscape of B2B Marketing: Buyer Behavior, Trends, and the Role of Marketers
Jan 16, 2024
The podcast discusses the changing landscape of B2B marketing, focusing on buyer behavior trends. It emphasizes the shift in power to buyers, the importance of understanding customers' needs, and the need for marketers to adapt to the evolving buyer journey. The limitations of traditional attribution models and the need for a holistic approach to measuring marketing effectiveness are also discussed.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
The Changing Landscape of B2B Marketing and Buyer Behavior
02:53 • 11min
Identifying Audience Hangouts: AWT Framework
13:39 • 5min
The Challenge of Measuring Marketing Touch Points
18:17 • 25min
The Future of PPC and the Importance of Tracking and Data Analysis in Paid Search
42:59 • 5min
Connecting Demand Creation and Demand Capture in Marketing
47:50 • 5min