GTM Live cover image

RV134 - The Changing Landscape of B2B Marketing: Buyer Behavior, Trends, and the Role of Marketers

GTM Live

00:00

The Challenge of Measuring Marketing Touch Points

They discuss the over-reliance on data in marketing and the challenges of measuring certain touch points. They question how to make investment decisions when only a small portion of touch points can be measured. They also talk about the importance of using the right data and different measurement strategies for demand creation, capture, and conversion.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app