
RV134 - The Changing Landscape of B2B Marketing: Buyer Behavior, Trends, and the Role of Marketers
GTM Live
00:00
The Challenge of Measuring Marketing Touch Points
They discuss the over-reliance on data in marketing and the challenges of measuring certain touch points. They question how to make investment decisions when only a small portion of touch points can be measured. They also talk about the importance of using the right data and different measurement strategies for demand creation, capture, and conversion.
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