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RV134 - The Changing Landscape of B2B Marketing: Buyer Behavior, Trends, and the Role of Marketers

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The Changing Landscape of B2B Marketing and Buyer Behavior

This chapter explores the evolution of B2B marketing strategies, with a focus on how buyer behavior has changed over the past decade. The speaker discusses the shift from traditional marketing tactics to newer approaches, such as content creation and podcasting, in order to influence buying decisions. They emphasize the need for marketers to adapt their approach and understand the power that buyers now hold due to the abundance of information available to them.

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