AI Agents Podcast How Scope3 Is Reducing Digital Ads’ Carbon Footprint | EP71
Aug 29, 2025
Brian O'Kelley, CEO of Scope3 and the mastermind behind programmatic advertising, discusses innovative ways to reduce the carbon footprint of digital ads. He explains how AI-driven agents are reshaping media delivery and targeting, enhancing brand-content alignment. Brian dives into the transformative impact of AI on advertising strategies and the workforce, emphasizing the need for creativity amid technological advancements. He paints a compelling vision of a future where intelligent systems and sustainable practices coexist in the advertising landscape.
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Agents Could Replace The Web
- Brian argues AI agents may obsolete the traditional concept of the internet and webpages by answering queries directly.
- This forces the $120B programmatic ad industry to radically rethink how ads reach consumers.
Prompt LLMs To Find Target Content
- Use LLMs to evaluate page-level relevance by prompting models with your product and audience description.
- This finds obvious and non-obvious content matches for targeted advertising across web and podcasts.
Zero-Click Answers Hurt Publisher Traffic
- Zero-click AI summaries and chatbots are already reducing publisher traffic and changing content business models.
- Advertisers must follow audiences into new formats agents and bots create or lose reach.
