Intro

This chapter delves into the intricacies of the global advertising landscape, emphasizing partner integrations and diverse APIs. It highlights the shift from traditional advertising to programmatic methods and examines the transformative role of artificial intelligence in shaping the future of digital commerce.

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Episode notes

In this episode of the AI Agents Podcast, host Demetri Panici dives into the future of sustainable digital advertising with Brian O'Kelley, CEO of Scope3.

As the original architect of programmatic advertising, Brian shares how his latest venture is tackling the internet’s carbon footprint by reimagining media and ad delivery through AI-powered agents.

Discover how Scope3 is leveraging large language models to match brands with content more effectively and responsibly, and how this technology might reshape the way advertising aligns with sustainability efforts.

Brian also discusses the profound changes AI is triggering across the media landscape — from zero-click searches and AI-generated summaries to intelligent agents redefining how businesses engage with consumers.

With an eye on what’s next, he shares his vision for an agent-driven future of work, the benefits and challenges of personalization at scale, and why both media companies and advertisers must evolve quickly to stay relevant.

This episode is essential for marketers, creatives, and tech innovators navigating the intersection of AI, advertising, and environmental impact.

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⏰ TIMESTAMPS:

0:00 - Complexity Of Modern Advertising

1:06 - Meet Scope3’s Brian O’Kelley

1:30 - The Birth Of Programmatic Ads

3:35 - AI’s Disruption Of The Internet

5:29 - Scope3’s AI-Powered Ad Targeting

10:03 - Future Of Media In An AI World

14:03 - Summarization And Shrinking Content

20:57 - Advertising Use Cases For Agentic AI

26:03 - AI’s Impact On Workplace Efficiency