In this episode of the AI Agents Podcast, host Demetri Panici dives into the future of sustainable digital advertising with Brian O'Kelley, CEO of Scope3.
As the original architect of programmatic advertising, Brian shares how his latest venture is tackling the internet’s carbon footprint by reimagining media and ad delivery through AI-powered agents.
Discover how Scope3 is leveraging large language models to match brands with content more effectively and responsibly, and how this technology might reshape the way advertising aligns with sustainability efforts.
Brian also discusses the profound changes AI is triggering across the media landscape — from zero-click searches and AI-generated summaries to intelligent agents redefining how businesses engage with consumers.
With an eye on what’s next, he shares his vision for an agent-driven future of work, the benefits and challenges of personalization at scale, and why both media companies and advertisers must evolve quickly to stay relevant.
This episode is essential for marketers, creatives, and tech innovators navigating the intersection of AI, advertising, and environmental impact.
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⏰ TIMESTAMPS:
0:00 - Complexity Of Modern Advertising
1:06 - Meet Scope3’s Brian O’Kelley
1:30 - The Birth Of Programmatic Ads
3:35 - AI’s Disruption Of The Internet
5:29 - Scope3’s AI-Powered Ad Targeting
10:03 - Future Of Media In An AI World
14:03 - Summarization And Shrinking Content
20:57 - Advertising Use Cases For Agentic AI
26:03 - AI’s Impact On Workplace Efficiency
31:51 - Human Communication vs Code Execution
43:01 - Winners And Losers With Agentic AI
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