Chobani founder, Hamdi Ulukaya, discusses prioritizing people over profit, his anti-CEO approach, and combating global inequality. He shares insights on building a successful business with inclusivity, empowerment of employees, and a human-centric approach to growth.
Anchoring a company in generosity leads to success in business.
Valuing people as an investment transforms a business into a socially conscious enterprise.
Deep dives
Importance of Generosity in Business
Embracing generosity in business can lead to success. Hamdi Ulukaya's approach with Chobani, focusing on kindness towards employees and the community, highlights the impact of anchoring a company in generosity.
Personal Background Influencing Business Decisions
Ulukaya's upbringing in a tribal community without law enforcement instilled values of honor, respect, and hospitality. Despite initial aversion to business, his empathy for societal issues shaped his unique approach to entrepreneurship.
Transformation of Abandoned Yogurt Plant
Ulukaya's decision to purchase an abandoned yogurt plant led to the founding of Chobani. His emotional response to the neglected site and the dedication of the remaining workers inspired him to revitalize the business and create a superior yogurt product.
Employee Empowerment and Community Impact
By prioritizing fair wages, investing in the community, and sharing ownership with employees, Chobani exemplifies a model of social enterprise. Ulukaya's belief in valuing people as an investment has transformed Chobani into a successful and socially conscious business.
To get a free copy of the Infectious Generosity book, visit ted.com/generosity
Hamdi Ulukaya, the founder of Chobani (a company with expected valuation in the billions of USD) claims to be an “anti-CEO” of sorts. That’s because he cares about one thing more than profit — people. Chris asks Hamdi about how he uses his business to make the world better for both employees and customers, the difference between profit and true wealth, and what we can do, in and outside of business, to combat global inequality.