14min chapter

The TED Interview cover image

Why true success goes beyond profit with Chobani founder Hamdi Ulukaya

The TED Interview

CHAPTER

Empowering People in Business for Positive Change

The chapter discusses building a business centered on treating people well, offering ownership, and fair employment practices for success and positive impact. It explores the broader application of this approach in business and the challenges faced in convincing others, especially in larger corporate environments. The conversation extends to acquiring a coffee company, focusing on fair wages and quality products, involvement in refugee work, providing advice for entrepreneurs, and emphasizing excellence, resilience, and support in entrepreneurship.

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