17min chapter

The TED Interview cover image

Why true success goes beyond profit with Chobani founder Hamdi Ulukaya

The TED Interview

CHAPTER

From Abandoned Factory to Thriving Business: A Journey of Determination

The chapter follows the founder's emotional and risky decision to purchase a failing yogurt factory, reflecting on the dedicated workers, transforming the American yogurt industry, and creating a healthier alternative. It explores the journey of building a successful business while emphasizing community involvement, employee empowerment, and a human-centric approach to growth. Through initiatives like sharing company shares with employees and hiring refugees, the speaker demonstrates a commitment to inclusive business practices and prioritizing the well-being of their team.

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