Convenience Fees & Regional Languages: Unlocking Profitability & Scale for India's Consumption Story

The ASYMMETRIC Crew today:

Revant: CEO, Mosaic Wellness

Shantanu: Founder & CEO, Bombay Shaving Company

Chirag: Founder, GoKwik

0:00 Coming Up

1:06 Intro

3:06 Platform Convenience Fees

9:19 India’s Consumption Appetite

13:28 The Global Picture: Comparisons with US and China

16:48 The Future of Platform/Convenience Fees

22:30 NPCI Data on UPI Payments

28:00 Indian Content by Language Share

30:45 South Indian Languages

36:14 State-Wise GDP & Purchasing Power

39:57 Opportunities vis a vis Regional Content

43:29 Brand Insights & Success Stories for Vernacular Content

47:09 Reading vs Speaking Vernacular Language

49:48 OTT & Regional Content

Charts referred to in the episode-

Platform fee: https://gamma.app/docs/Convenience-Platform-Fee-Analysis-Asymmetric-j3yt4mlgtpk19k4?mode=doc

Rise of Regional Content: https://drive.google.com/file/d/1iNKXGBkqXeHauCVN6qdQSGDlgx_Mh6XY/view?usp=drive_link

Follow us on:

Instagram: https://www.instagram.com/theasymmetriccrew/

X: https://x.com/ASYMMETRICCREW

LinkedIn: https://www.linkedin.com/company/theasymmetriccrew/