Convenience Fees & Regional Languages: Unlocking Profitability & Scale for India's Consumption Story
ASYMMETRIC
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The Surprising Growth of Consumption in India
This chapter explores the unexpected surge in consumer spending in India over the last 18 months, particularly in tier 3 and tier 4 markets. It highlights the role of online platforms like Nisho in driving growth while contemplating the true nature of market expansion versus its transformation.
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