Convenience Fees & Regional Languages: Unlocking Profitability & Scale for India's Consumption Story
ASYMMETRIC
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Navigating Regional Riches: The Power of ARPU and Local Content in India
This chapter explores the evolution of Average Revenue Per User (ARPU) for digital platforms in India, highlighting significant growth and the importance of regional markets. It emphasizes how localized content, particularly in regional languages, enhances user engagement, retention, and the overall digital consumption landscape. The discussion also sheds light on the growing trend of international creators adapting to India's diverse linguistic audience, underscoring the potential for regional content in driving success within the Indian digital ecosystem.
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