Agency #83 - The Key To Unlocking Storytelling & Connection | Chad Cohen
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Jul 31, 2025 Chad Cohen, Founder of Fortem Media and Unofficial Run Club, is a storyteller and marathon runner who shares insights on authentic branding. He emphasizes the importance of genuine storytelling in building community and engagement. The discussion covers the fear of failure, the need for vulnerability, and turning insights into action. Chad also explores how to differentiate in a noisy market and the evolving dynamics of connection across generations, highlighting the transformative power of authenticity in forging deeper relationships.
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Authenticity Builds Connection
- Authentic connection forms when audiences feel aligned with a brand's values and worldview.
- Not everyone will resonate with you; focus on your true fans who do.
Risk Taking Wins True Fans
- Take risks that might rustle feathers to cut through in today's crowded market.
- Focus on bold ideas that attract your true fans, not everyone else.
Stay Authentic to Brand Voice
- Always share truthful, brand-aligned stories that reflect your authentic voice.
- Avoid forcing off-brand messages; stay true to who you are as a person or company.