Chad Cohen is the founder of Fortem Media and Unofficial Run Club, known for building brands with cut-through content and strategically led storytelling. He continues to grow authentic communities and true fans. A seasoned marathon runner who has competed around the world, he brings a unique perspective on what it takes to build trust at scale. We unpack the mechanics of community-led brand building, the storytelling frameworks that drive engagement, and the long-term thinking required to cut through in a saturated digital landscape.
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Level up your agency with Wix Studio today: https://www.wix.com/studio(00:00) Introduction
(08:57) Building a Life Around Curiosity
(15:42) Escaping the Path of Obligation
(26:04) Challenging the Fear of Failure
(33:28) Redefining Success and Status
(42:16) Breaking Out of Conventional Thinking
(50:29) Turning Insights Into Action
(58:03) The Psychology of Selling Yourself
(01:07:44) Storytelling as a Sales Superpower
(01:16:28) Identity, Ego, and Reinvention
(01:28:57) The Power of Reframing
(01:39:46) Creating a Future with Intention