#83 - The Key To Unlocking Storytelling & Connection | Chad Cohen
Agency
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Exploring Taste and Creativity in Marketing
This chapter examines the development of taste as a skill shaped by curiosity and diverse experiences rather than innate ability. It discusses the balance between creativity and data-driven decisions in branding, advocating for a commitment to exploration and long-term relationship-building. The importance of genuine cultural impact is emphasized, highlighting the need for memorable engagement over traditional metrics in marketing analytics.
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