NARPM Radio Marketing Without Metrics Is a Waste: Building a Data-Driven PM Company
May 28, 2025
Join Kevin Davidson, a marketing strategist at Stewart Title, as he shares his expertise in data-driven marketing for property management companies. He discusses innovative lead tracking systems and the significance of aligning marketing spend with measurable ROI. Kevin highlights the distinction between leads and opportunities, offering budget-friendly strategies for new property managers to enhance authority and generate quality leads. With insights on CRM integration and the importance of data in decision-making, he provides actionable advice to help businesses thrive in a competitive market.
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Kevin's Early Marketing Struggles
- Kevin explains his initial challenge entering property management marketing without much guidance.
- He spent months learning the industry and figuring out where to find the right target market.
Niche Targeting Saves Resources
- Broad, undefined targeting wastes resources on unqualified leads.
- Niching down enables clearer messaging and smarter marketing spend.
10x10 Marketing Plan Framework
- The 10 by 10 marketing plan organizes 100 potential marketing approaches.
- This framework helps start and diversify marketing strategies systematically.