Marketing Without Metrics Is a Waste: Building a Data-Driven PM Company
NARPM Radio
00:00
Foundations of Property Marketing
This chapter delves into the initial marketing strategies employed by a property management company, emphasizing the challenges of limited resources and the need for a well-defined target market. It highlights the necessity of niching down for effective marketing and the evolution of tracking methods over time. The speakers discuss the systematic approach to refining marketing efforts through testing and measuring effectiveness to maximize results.
Transcript
Play full episode
