Marketing Without Metrics Is a Waste: Building a Data-Driven PM Company
NARPM Radio
00:00
Distinguishing Leads from Opportunities
This chapter explores the vital difference between a 'lead' and an 'opportunity' in property management services, emphasizing the need for targeted marketing strategies. The speakers share their experiences with refining ad language and focusing on quality leads that align with their business goals. They stress the importance of data-driven approaches and measurable outcomes to enhance conversion rates and operational efficiency.
Transcript
Play full episode
