My First Million #77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine
May 22, 2020
Greg Isenberg, Head of Product at WeWork and co-founder of Late Checkout, shares his entrepreneurial journey filled with innovative ideas. He reveals the backstory of YouProbablyNeedAHaircut.com, born from a stylist's struggles during quarantine. The conversation dives into the creativity of Silicon Valley, his experience selling businesses, and his insights on consumer internet products. Greg discusses how Snapchat's unique design changed communication and offers strategies for inventing future products that resonate with real needs.
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Haircut Website Success
- Greg Isenberg's haircut website, YouProbablyNeedAHaircut.com, gained rapid popularity during quarantine.
- It connected users with virtual stylists for DIY haircuts and garnered significant media attention.
Early Ventures
- Greg Isenberg's entrepreneurial journey began with affiliate marketing as a teenager, where he learned about user behavior and internet economics.
- He later transitioned to an agency model, building websites for prominent clients like TechCrunch.
Ideal Hires
- Greg Isenberg seeks to hire ex-game developers or marketers and former affiliate marketers when building consumer internet products.
- He believes they possess a deep understanding of game dynamics, mechanics, and sophisticated marketing funnels.
