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#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine

My First Million

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Redefining Communication: The Snapchat Approach

This chapter explores Snapchat's innovative design philosophy, which prioritizes photos over text for communication, reshaping user interaction. It delves into the concept of stories and ephemeral communication, emphasizing user engagement and community needs in product development. Additionally, it reflects on personal experiences and business insights that foster innovative thinking and highlight the importance of understanding consumer behavior.

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