AIME CEO Jonathon Haddad on his vision for growing the broker channel

Nov 26, 2024

Jonathon Haddad, the Chairman and CEO of the Association of Independent Mortgage Experts (AIME), shares his ambitious vision for enhancing the broker channel in the mortgage industry. He emphasizes the crucial need for coaching and support initiatives, discussing the transformative shift towards collaborative leadership. The conversation highlights how technology and AI are poised to redefine consumer engagement, while also addressing the challenges brokers face in a competitive market. Haddad envisions a future where brokers claim a significant market share, driving innovation and collaboration.

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Intro

00:00 • 2min

Evolution of Leadership in Mortgage Brokerage

01:59 • 7min

Market Dynamics in the Mortgage Industry: Brokers vs Retail Lenders

08:31 • 2min

Empowering Mortgage Brokers through Technology

10:55 • 13min

Adapting to Challenges in the Mortgage Industry

24:11 • 3min

Evolving Perspectives on Brokers

26:46 • 3min