7min chapter

HousingWire Daily  cover image

AIME CEO Jonathon Haddad on his vision for growing the broker channel

HousingWire Daily

CHAPTER

Evolution of Leadership in Mortgage Brokerage

This chapter explores the transformation within AIME, shifting from competition to a collaborative leadership style. It highlights the broker channel's market share dynamics, emphasizing the need for improved client engagement and proactive refinancing strategies. The discussion also reinforces the importance of data and education in enabling brokers to enhance their competitive edge.

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