Jonathon Haddad, the Chairman and CEO of the Association of Independent Mortgage Experts (AIME), shares his ambitious vision for enhancing the broker channel in the mortgage industry. He emphasizes the crucial need for coaching and support initiatives, discussing the transformative shift towards collaborative leadership. The conversation highlights how technology and AI are poised to redefine consumer engagement, while also addressing the challenges brokers face in a competitive market. Haddad envisions a future where brokers claim a significant market share, driving innovation and collaboration.