

The Soulful Way to Get What You Want — Without Manipulating Anyone
10 snips Apr 12, 2025
Jason Harris, co-founder of the advertising agency Mechanism and author of The Soulful Art of Persuasion, shares his journey of building a successful business without manipulation. He emphasizes the power of empathy, generosity, and storytelling as essential tools for authentic persuasion. Listeners learn how integrity in leadership fosters better team dynamics and enhances negotiation skills. Harris also discusses the importance of understanding emotions and diverse perspectives in effective communication, making connections that lead to success.
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Soulful Persuasion
- Persuade authentically by being transparent, honest, empathetic, and generous.
- Short-term manipulative tactics won't build lasting relationships or a large network.
Character in Persuasion
- Character in persuasion involves being your authentic self, generous, empathetic, and contributing to something larger than yourself.
- These principles build trust and inspire others to support and work with you.
Generosity in Networking
- Jason Harris initially hoarded contacts, believing it essential for business growth.
- He later realized that generosity expands your network exponentially, as sharing leads to reciprocal sharing.