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The Andrew Faris Podcast
Which Product Should You Advertise Next?
Mar 26, 2024
Discussing the decision process for advertising products with low sales but potential. Emphasizing factors like gross margin, lifetime value, total addressable market, inventory position, and operational lift. Introducing a 5-part framework for strategic product selection. Highlights the importance of creative effort prioritization and upcoming content.
29:28
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Quick takeaways
- Focus on high-margin products for creative advertising flexibility.
- Consider long-term profitability over immediate margins when prioritizing products.
Deep dives
Consider Margin for Advertising Efforts
When deciding where to focus your creative efforts next, consider the margin of your products. High-margin products can be easier to sell, allowing for more creative flexibility in advertising strategies. Brands often overlook the impact of different margins across their product range, leading to missed opportunities for maximizing returns.
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Discover
highlights
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