Optimizing Advertising Strategies for Product Success

It's not just about sales velocity.

What happens if you've got a product that isn't selling much, but you think has potential? Should you put time and money into running ads against it?

Or what about the opposite? What about if you have a high sales velocity product, but it's lower margin and lower LTV? Then what?

In this episode I'm walking you through a 5-part framework on how to think about the next base products for you to put resources into advertising.

EPISODE SPONSOR

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EPISODE HIGHLIGHTS

• [00:00:45] Creative effort prioritization.
• [00:04:24] 1. Gross margin
• [00:07:22] 2. Lifetime value
• [00:12:10] 3. Total addressable market
• [00:20:15] 4. Inventory position
• [00:25:09] 5. Operational lift
• [00:28:23] Upcoming content

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FOLLOW UP WITH ANDREW

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EPISODE MUSIC

• Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
• Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means