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10min chapter
Which Product Should You Advertise Next?
The Andrew Faris Podcast
Maximizing Long-Term Value in Product Marketing
The chapter emphasizes evaluating products based on margin and lifetime value to maximize marketing returns. It discusses the significance of customer Lifetime Value (LTV) and the impact on contribution margins for business profitability. Examples are used to highlight prioritizing products with higher long-term LTV despite lower short-term margins.
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