In a thought-provoking conversation, Jon Moore, an SVPG partner who coaches product visions, dives deep into the importance of crafting a compelling product vision. He discusses common misconceptions and the essential components that make an effective vision. Jon also highlights the delicate balance between aspiration and realism, particularly in fast-evolving industries. Listeners will learn how organizations can adapt their visions amidst change and the role of leadership in inspiring cohesive teams to drive innovation.
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insights INSIGHT
Mission vs Vision Defined
The company mission defines why we exist, a lasting purpose guiding us broadly.
The product vision specifies what we will do within a set timeframe to fulfill that mission.
insights INSIGHT
Vision Absence Leads to Chaos
Not having a product vision leads to reactive, incremental work lacking inspiration.
A vision unifies efforts, inspires, and guides purposeful decision-making across teams.
volunteer_activism ADVICE
Who Owns Product Vision?
The product vision must be owned and ensured by the most senior product leader like the CPO.
Collaborate with key stakeholders including CEO and CTO; the CEO often uses the vision the most.
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In this episode, Christian Idiodi sits down with SVPG partner Jon Moore to coach product visions. They define what product visions are, why they’re important, and practical steps for creating one for your team. Learn how to drive more clarity and direction by harnessing the power of product visions.
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Today’s discussion unpacks:
What a product vision is
Examples of great product visions
The ingredients of a great product vision
How to balance inspiration and realism
What to do if your org lacks a product vision or has too many
(05:05) Common misconceptions when it comes to product visions
(08:42) Who should own product vision?
(10:11) Is it okay to have multiple visions?
(12:28) The ingredients of a great product vision
(14:42) Balancing inspiration and realism
(21:49) How to assess the quality of a product vision
(24:31) What to do if your company lacks a vision
(28:18) It's not a vision if no one knows about it
(34:44) Examples of great product visions
(37:20) Resources for getting better at vision
(38:52) Where to learn more from SVPG
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Disclaimer:
While this podcast is named “Product Therapy,” it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/
Product Therapy 
