Product Therapy Coaching Vision
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May 29, 2025 In a thought-provoking conversation, Jon Moore, an SVPG partner who coaches product visions, dives deep into the importance of crafting a compelling product vision. He discusses common misconceptions and the essential components that make an effective vision. Jon also highlights the delicate balance between aspiration and realism, particularly in fast-evolving industries. Listeners will learn how organizations can adapt their visions amidst change and the role of leadership in inspiring cohesive teams to drive innovation.
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Mission vs Vision Defined
- The company mission defines why we exist, a lasting purpose guiding us broadly.
- The product vision specifies what we will do within a set timeframe to fulfill that mission.
Vision Absence Leads to Chaos
- Not having a product vision leads to reactive, incremental work lacking inspiration.
- A vision unifies efforts, inspires, and guides purposeful decision-making across teams.
Who Owns Product Vision?
- The product vision must be owned and ensured by the most senior product leader like the CPO.
- Collaborate with key stakeholders including CEO and CTO; the CEO often uses the vision the most.
