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Coaching Vision

Product Therapy

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Crafting a Compelling Vision

This chapter explores the distinction between a company's mission and vision, emphasizing the need for a clear and inspiring vision to guide teams through challenges like generative AI. It addresses the essential components of formulating an effective product vision that aligns with corporate strategy and engages stakeholders. The discussion highlights the importance of leadership in vision creation and the need for a unified direction to ensure cohesive progress and avoid fragmented decision-making.

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