OpenAI and Ex-Shopify Product Lead Reveals How He Builds AI Products | Miqdad Jaffer
Jul 28, 2024
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Miqdad Jaffer, former head of AI products at Shopify and now leading enterprise products at OpenAI, discusses the unique challenges of building AI products. He emphasizes that traditional product development methods often fall short for AI. The conversation reveals how Shopify's rapid iteration and user-driven design helped launch generative AI tools. Jaffer also dives into the importance of managing AI's edge cases and hallucinations, advocating for principles that prioritize user control and privacy in AI development.
Prioritizing user control in AI product development ensures transparency and empowerment, fostering a collaborative approach to technology interaction.
Implementing rapid feature deployment based on specific use cases allows agile responses to user feedback, driving continuous improvement in AI offerings.
Deep dives
Emphasizing User Control in AI Development
Ensuring user control over AI processes is crucial in AI product development. The approach begins by assuming that potential errors can and will occur, leading to a mindset that prioritizes user visibility and decision-making power. By designing systems that present options transparently to users, the technology serves as augmentation rather than replacement. This user-centric perspective ensures that merchants remain informed and involved in the AI's functionalities and implications.
Quick Implementation for User Feedback
Rapid deployment of new features allows for immediate user interaction and feedback, which is essential in the AI realm. Rather than developing extensive strategy docs, focusing on small, specific use cases facilitates a clearer understanding of user needs and reactions. For instance, introducing a product description feature enabled merchants to provide valuable insights, guiding future developments. This method emphasizes agility and responsiveness in meeting merchant demands.
Iterative Development Through Collaborative Feedback
Using a collaborative process, Shopify's teams integrate merchant feedback into the ongoing development of AI products. During the prototype phase, companies are encouraged to engage in discussions and provide insights about their expectations and experiences. This feedback loop informs UX design choices, ensuring that solutions align closely with user needs. As a result, the product evolves with a strong foundation based on merchant experiences and preferences.
Principles Guiding AI Functionality and Development
Developing AI products is based on core principles that guide decision-making processes and product functionality. Central to these principles is the assurance that AI interventions will not negatively impact users, emphasizing a positive user experience. Additionally, maintaining a consistent user interface that feels intuitive and magical is crucial in driving adoption. These foundational principles are rigorously tested to ensure they remain aligned with the overall mission of empowering merchants.
My guest today is Miqdad Jaffer, ex-head of AI products at Shopify.
Miqdad leads enterprise products at OpenAI and was previously Head of AI Products at Shopify. He also teaches Maven’s #1 AI PM course on building AI products inside companies.
Miqdad and I spoke about:
-- Why traditional product development doesn't work for AI
- How to build product principles early to manage AI's infinite edge-case problem
- The unconventional ways that Shopify "gets shit done" and ships products fast
Timestamps:
(00:00) Why building AI products is different
(02:10) How Shopify's AI efforts got started
(04:48) "Get shit done" product review process
(08:13) Building AI products with customers
(09:03) How to prioritize AI use cases
(11:35) Setting goals for AI products
(16:46) The AI tech stack explained
(18:25) Protecting user data and privacy
(19:49) Prompt engineering and evaluation
(23:25) Is it worth training users to submit better prompts?
(25:01) Managing AI hallucinations
(26:55) Shopify's AI vision
(28:41) Principles for building AI products
(30:43) Shopify's craft and no meeting culture
Where to find Miqdad:
LinkedIn: https://www.linkedin.com/in/miqdadjaffer/
AI PM course: https://maven.com/product-faculty/ai-product-management-certification
Get the takeaways: https://creatoreconomy.so/p/how-shopify-built-generative-ai
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