Director of product for Shopify, Miqdad Jaffer, talks about how generative AI enhances Shopify's offerings, allowing users to complete administrative tasks quickly. He explains the importance of keeping users in control and shares Shopify's approach. AI-powered tools like Shopify Magic and Shop.AI help entrepreneurs start and grow businesses efficiently.

Miqdad Jaffer, former head of AI products at Shopify and now leading enterprise products at OpenAI, discusses the unique challenges of building AI products. He emphasizes that traditional product development methods often fall short for AI. The conversation reveals how Shopify's rapid iteration and user-driven design helped launch generative AI tools. Jaffer also dives into the importance of managing AI's edge cases and hallucinations, advocating for principles that prioritize user control and privacy in AI development.