My guest today is Miqdad Jaffer, ex-head of AI products at Shopify.
Miqdad leads enterprise products at OpenAI and was previously Head of AI Products at Shopify. He also teaches Maven’s #1 AI PM course on building AI products inside companies.
Miqdad and I spoke about:
-- Why traditional product development doesn't work for AI
- How to build product principles early to manage AI's infinite edge-case problem
- The unconventional ways that Shopify "gets shit done" and ships products fast
Timestamps:
(00:00) Why building AI products is different
(02:10) How Shopify's AI efforts got started
(04:48) "Get shit done" product review process
(08:13) Building AI products with customers
(09:03) How to prioritize AI use cases
(11:35) Setting goals for AI products
(16:46) The AI tech stack explained
(18:25) Protecting user data and privacy
(19:49) Prompt engineering and evaluation
(23:25) Is it worth training users to submit better prompts?
(25:01) Managing AI hallucinations
(26:55) Shopify's AI vision
(28:41) Principles for building AI products
(30:43) Shopify's craft and no meeting culture
Where to find Miqdad:
LinkedIn: https://www.linkedin.com/in/miqdadjaffer/
AI PM course: https://maven.com/product-faculty/ai-product-management-certification
Get the takeaways: https://creatoreconomy.so/p/how-shopify-built-generative-ai
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