16min chapter

Behind the Craft cover image

OpenAI and Ex-Shopify Product Lead Reveals How He Builds AI Products | Miqdad Jaffer

Behind the Craft

CHAPTER

Enhancing Merchant Success with AI

This chapter explores the evolution of AI features aimed at improving merchant efficiency and success, addressing challenges like cold starts and repetitive tasks. It emphasizes a strategic, principled approach to integrating AI tools that enhance user engagement and simplify processes for new merchants. Additionally, it discusses the complexities of building AI products, the importance of user experience, and the role of human evaluation in ensuring effective AI responses.

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