Carlos Quezada, a purpose-driven leader at Aruba Networks, discusses prioritizing CS Operations, change management, technology integration, and team growth in customer success. He highlights the challenges of transitioning to a subscription model and the importance of cross-functional collaboration and leveraging metrics for success.
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Quick takeaways
Prioritizing CS Operations is crucial for organizational transformation and success.
Utilizing Agile methodology and diverse CSM skill sets enhances customer engagement and growth.
Deep dives
Carlos Cazada's Innovative Customer Success Approach in Aruba Networks
Carlos Cazada, the Head of Customer Success at Aruba Networks, discusses the evolution of deploying customer success at Aruba Networks, emphasizing the need for strategic alignment within the organization during its transformation into the SaaS and subscription world. Cazada highlights the importance of focusing on the post-sales process, including tracking customer renewal rates in subscription models, which led to the initiation of the customer success conversation.
Agile Methodology Integration in Scaling Customer Success
Cazada shares insights on using Agile methodology to drive processes within the customer success program, emphasizing the significance of regular retrospectives to evaluate sprint outcomes and gather customer feedback. By engaging in two-week sprints with four-week release cycles, the team maintains a structured approach to fostering customer engagement and continuously refining their digital campaigns.
Strategic Hiring and Skill Set Diversification for CSMs
Cazada outlines his strategic approach to hiring customer success managers (CSMs) with diverse skill sets tailored to different customer segments and product complexities. He emphasizes the importance of ensuring a varied mix of CSM profiles, combining sales, technical, and professional service expertise to effectively manage customer relationships and drive business growth.
Promoting Latino Leadership in Tech and Community Engagement
Beyond his role at Aruba Networks, Cazada highlights his commitment to promoting Latino leadership in tech by engaging with local communities. Through initiatives like hosting workshops for Latina entrepreneurs and providing resources to Latino youth, Cazada aims to bridge the diversity gap in the tech industry, empowering underrepresented groups to pursue careers in high-tech and leadership roles.
Carlos Quezada is a purpose-driven leader who is launching customer success within Aruba Networks (and HP Enterprise company). He's prioritized CS Operations as he's built his practice, and he's nailed the change management aspects of the role - often the hardest part of the job! Anyone looking to drive transformational change within their organization can learn from what Carlos is doing.
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This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies. Learn more at https://customerimperative.com/