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Better Advertising with BTR Media
Amazon DSP: Targeting Differences From Sponsored Display
Apr 11, 2024
Adam Mellott from BTR Media shares insights on Amazon DSP, highlighting its superior targeting capabilities. Topics include transitioning from PPC to DSP, managing budgets, and comparing in-house vs. agency handling. Learn about the strategic advantages of using Amazon DSP for precise audience targeting and reducing wasted expenditure.
18:07
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Quick takeaways
- Amazon DSP offers customized advertising strategies for different brand needs, targeting various buyer journey stages.
- Adam Mellott's journey showcases diverse career paths in Amazon advertising, from EPS to mastering PPC and DSP complexities.
Deep dives
Versatility of DSP for Different Brands
DSP offers brands the flexibility to customize their advertising strategies based on their specific needs, targeting different stages of the buyer journey. Established brands can opt for a full funnel strategy, while smaller CPG brands may focus on remarketing and leveraging existing traffic. This highlights the absence of a one-size-fits-all approach, similar to PPC advertising.
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Discover
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