Better Advertising with BTR Media

Amazon DSP: Targeting Differences From Sponsored Display

Apr 11, 2024
Adam Mellott from BTR Media shares insights on Amazon DSP, highlighting its superior targeting capabilities. Topics include transitioning from PPC to DSP, managing budgets, and comparing in-house vs. agency handling. Learn about the strategic advantages of using Amazon DSP for precise audience targeting and reducing wasted expenditure.
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Episode notes
1
Introduction
00:00 • 2min
2
Exploring Career Transitions within Amazon Advertising
01:32 • 2min
3
Mastering the Transition from PPC to DSP
03:03 • 11min
4
Managing Budgets and Accessing DSP
13:48 • 2min
5
Comparing In-House Management with Agency Handling of Amazon DSP
15:58 • 2min