2min chapter

Better Advertising with BTR Media cover image

Amazon DSP: Targeting Differences From Sponsored Display

Better Advertising with BTR Media

CHAPTER

Managing Budgets and Accessing DSP

Learn about budget controls, catch up factors, and budget caps in Amazon DSP. Discover the two ways to run DSP: self-serve with a 35k minimum budget or through a required partner agency with potentially lower minimums.

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