Amazon DSP: Targeting Differences From Sponsored Display
Better Advertising with BTR Media
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Mastering the Transition from PPC to DSP
The chapter follows a PPC specialist's journey into the world of DSP, showcasing the learning curve, importance of patience, and team support. It explains the nuances between DSP and traditional Amazon ads, focusing on the precise targeting options and effectiveness in excluding specific audiences for better results. The discussion emphasizes the strategic advantages of using Amazon DSP, including the ability to target competitor ASINs and leverage first-party data for customized audience segmentation.
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