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How Story Built IDEO’s Japan Launch
- Tom Kelley used storytelling to build IDEO's brand in Japan before opening an office.
- Local media began telling IDEO's stories, creating community legitimacy when they arrived.
Designing With Older Users In A Park
- D4V portfolio company Ubie prototyped hospital check-in interfaces with older adults in a park.
- An older woman compared the UI to a karaoke machine, which led to a simple, usable design.
Adapt Stories To Your Audience
- Tailor stories to listeners; context changes what resonates and which comparisons work.
- Multiple truthful versions of your story let you connect with diverse audiences.